fDE

• Structure not linear at all expecially Planning x Dev

• artists create culture and designers remix it - 26:40

• Standardize - only after Onboarding & DE direction gets validated

  • Style scapes - detailed visual direction - design system
    • e.g.
  • Consystency
    • Branding
      • best for new agencies
        • they might not have too many products, but one of the priorities is to be known, so expressing identity starts being useful from the start
      • creates an emotional connection w clients & Positioning
    • DE system
      • best for established agencies
        • the more stuff you’ve done, the more consistency you lose if you don’t have it
      • more about efficiency and scalability

• Testing

• Share

  • presentation of the design
    • why? to let design & brand communicate effectively and w utenticity

flow