- what? reporting & monitoring - present/past data
- collect, analyze, & visualize
- Dashboard, KPI, reports, perf metrics
- descriptive
- for: biz users/exec
- why? use-cases → decision making based on data
- Track KPIs (Key Performance Indicators)
- Analyze customer behavior
- Forecast sales and demand
- Optimize supply chains
- Monitor financial performance
- Support marketing and HR decisions
- Components
- Data Sources – CRM, ERP, DBs, spreadsheets, APIs, etc.
- ETL - Extract, Transform, Load: clean & prepare data
- Data Warehouses – Centralized storage for structured data
- Analytics Tools – For querying, modeling, and exploring data
- Dashboards & Reports – Visualizations that gives insights