Ed's Garden

BU models

Dec 01, 20247 min read

  • Types
    • prodcut - startup capital needs to be massive
    • service - startup capital can be 0
    • Bu2Bu - understand the business
    • Bu2Consumer - understand the consumer
    • platform based
    • product based
    • licensing based
    • service based
    • consultancy
  • tables of criterias
    • iman (the only great one I found) i - vid
    • uh

Models

Great ones

  1. Free Freelance to ROI agency w oversea contractor arbitrage
    • what? summary
      1. Freelance with a skill that you can translate to an offer
      2. Make systems to streamline your offer and biz
      3. “Hire” someone to work with the system you created, and take margins on his work
      4. Focus on sales and how to delegate further
      5. Develop a better offer (like ROI) and funnel
    • How?
      • Prerequisites
      • Freelance providing your service free and then monetize it
        • Your pay are reviews at the start.
          • Build authority through great work, and start asking money only after (like 3 projects).
          • continue to ask more and more until you reach problems you’ll need to solve.
        • Develop the skills to manage people
        • e.g.
          • work for people for free without permission
      • Get contractors (or hire if you really trust)
        • some oversea contractors are better and cheaper
        • train/mentor them using ur system refined w freelancing
        • find them
          • posting on paid programs (of the service you sell) private facebook groups
            • contact admin to get your post in there (it’s in their best intrests)
        • Disclouse how much money they’re not getting 4 trust
      • Find them clients through Sales & Marketing
      • Demonstrate to our clients the ROI
        • we give clients more money than the ones we are asking from them (because we really do)
        • disclouse w analytics or logical stuff
          • like why thumbnails can be high return on investment
    • why this work?
      • Clients don’t need to employee your contractors
        • no benefits, no paperwork, less responsability
      • Clients trust the agency, not the single contractor
        • An agency of contractors is more trustable than just a single contractor/freelancer
      • Clients have a clear idea on why it works
        • The offer is solid because clients know excatly how much money are they spending and gaining from you.
    • why it doesn’t?
      • Critics - vid - you need to learn what you delegate to…
      • Archived
        • old question I asked
          • I should delegate fulfillment in a web design agency, but:
            • Will sales be more difficult for one that didn’t really do fulfillment himself or know the skill? - How can I validate the skills and quality of work of the contractor? what if the contractor suddently ghost me? Context: I’m a total beginner and probably overthinker, this video explain each of my points much better
      • oversea contractors problems
        • Timezone + potential language barriers
        • clients expectations
          • may not expect subcontracting even though u are a CONTRACTOR AGENCY
          • Ethical considerations - some people think it’s exploitation
      • sources
    • Sources
  2. One-person biz model
  3. offer digital content/services
    • How?
      • Advice on skool
        • Focus on getting 5 people that trust you, make them try your product (even for free), gain feedback, build a better product, sell at scale
    • Examples
      • courses
      • art
      • private communities

2 choices

  • affiliate marketing - marketing to sell other people stuff, amzn do fullfillme
  • Coaching/Tutoring/Mentoring
  • Investing
  • franchising
    • buy
    • make
      • Same product & services
      • Fees & Royalties
      • training
        • Franchisees receive training and support in implementing the franchisor’s business systems, processes, and standards.
  • e-commerce - sell anything at your own discretion
    • what?
      • owning a marketplace where you can sell your stuff and others
    • the platform
      • start - shopify or etsy are preferred for less initial cost
      • long term - custom e-commerce for no fees and full control

Less good

  • more info

    • sorted by relevancy or how probable it’s you doing it
    • the stuff you do is after the ”-” unless it’s written “they”
    • fullfillment
      • the process by which the product is delivered to the customer without any significant delay or problems
        • inventory
        • packing and Quality Control
        • delivery to client and logistics
          • tracking and tracing
          • customer support and Refunds

  • SMMA - SocialMediaMarketingAgency

    • iman says to never go below 60% profit margin
    • I don’t even like social media
      • Sometimes we need to take tradeoffs and compromise to get the right means to an end. Socials are powerful and we still provide positive influence anyway.
        • If an angel sell bread in hell it doesn’t mean it’s not an angel anymore

  • Copywriting/ghostwriting

  • remote seller/appointment setter - fonte

    • what?
      • getting employed… to try to schedule sales calls for your boss or to make them yourself and then getting a percentage (usually 4% or low in general) out of positive sales calls
    • why? a way to maybe get mentored while learning sales

  • Credit card churning

    • what
      • optimizing bonuses and cashbacks of credit cards etc like the new customer bonus trough the MSR - minimum spend requirement
    • problem
      • you really need to put your nose in the books to try to get as many money as possible going trough the edge of issuers regulations

  • Dropshipping - buy when client ask while supplier do fullfillment

    • You tell the supplier (agency that assemble your product) to craft it the way you want and set a wholesale price
    • When a customer buy you buy the product at the wholesale price but sell it with the price you decided to put let’s say on ali-express
    • shipping times depends on the supplier

  • Amz FBA - amzn inventory, pack and ship your physical product

    • you send the already bought product to amazon warehouses where they store the product until it’s sold and then they deliver it
    • it’s like investing because you need to buy the product before sending it to amz

  • Amz Handmade - supporter service dedicated to “crafters”

    • gives tools to customize the product for the customer and to craft a better deal

  • Amz Multi-Channel Fulfillment MCF - amzn mng fullfillme from your stores

    • if you seel from multiple platforms amazon connects to them and handles the fullfillment

  • Amz Seller-Fulfilled Prime SFP - inventory, packing and prime shipping

    • but you get your product to show on amazon and pay a fee for that
    • need to meet certain performance criteria set by Amazon

  • Amz Merchant Fulfilled Network MFN - SFP without prime & criterias to meet

  • Self-Fulfiller - you manage all fullfillment without third parties

    • no amazon, ali express tos services to respect

less studied

  • Less cashflow

    • Airbnb
    • Flipping stuff on craiglist
      • fonti
        • hamza
        • from homeless to millionaire project
    • Doordash + Ubereats
    • uber
    • telemarketing trough shiftsmart.com

  • Bad ones

  • employ poor people

  • Services

    • shopify - integrates well with e-commerce dropshipping based agencies

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