- what? - maximally optimized solution to stable/simple problems
- unflexible step-by-step solving
- Logical, methodical, organized - stable
- Easier to communicate, justify, & sell
- many clients wants predictability not possibilities/bets
- “eliminates” “simple” problems efficently systemizing
- simplifies complexity/uncertainty to a list
- Solution → Problem = Structured
- predictable outcomes
- Breaking down problems
- often into smaller self-contained groups
- to-do lists w predictable cause-effect
- favors & based of Convergent Thinking
- when? - Like a loop
- problems eg
- following instructions
- Cooking w receipts
- Math equations
- solutions eg
- Sales script
- SOPs (Standard Operating Procedures)
- decision trees
- Most smaller scripts
- n
- tunnel vision
- over-optimization
- over-simplification
- Struggle w emergent, emotional, or nonlinear systems
- Poor at handling ambiguity
- less innovation
- Archived
- AKA Analytical Thinking…
- one sound mechanical, the other intelligent…
- it’s the same thing w better marketing